I am a digital experience strategy and design expert who has led numerous large-scale projects across a full spectrum of Fortune 500 companies and beyond.

Blending expertise in user research, experience strategy and product/service design management, my passion lies in building transformative products and services that drive customer-centric innovation and achieve measurable business outcomes.

My holistic approach to successful delivery was forged through my unique, hybrid education where I earned an MS in Human-Computer Interaction from DePaul University and a BA in Finance from Michigan State University. I was also the recipient of the Monbusho graduate scholarship in Intercultural Communication, Japan’s version of a Fulbright scholarship.



arajonb at gmail dot com


Ara J. Berberian