Soy milk charge

Is it just me or is it completely bunk that Starbucks and several other coffee chains charge 60 cents to substitute soy milk for good ol’ cow milk?  In the grocery store, a 2 quart container of soy milk seems generally 25% more expensive than regular milk (e.g. $2.50 vs $2.00) if different at all. The rationale must be that people that prefer soy milk are uppity yuppies that will gladly pay the premium.  I guess that means you and me.

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