Sonepar

2012 – Responsive Mobile E-commerce Design: Led mobile e-commerce research and design for the world’s largest supplier of electrical products. For further details, please ask for the...

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Illinois Lottery

2012 – Digital Gaming Experience: Drove UX research, transactional optimization and wireframing for the first website nationwide offering the ability to easily play lottery games online,...

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Chrysler

2011 – Uconnect Infotainment Systems: How do you effectively brand, explain and differentiate a product that’s also a service, has 6 distinct core features through 11 unique systems and...

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Kellogg’s

2011 – Interactive Playbook: The challenge was to provide a global website interactive strategy that would address the needs of 15 distinct brands spread across 180 countries with countless...

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Hyatt

2010 – Multimedia Redesign: Led the development of a design system that would seamlessly integrate photos, videos and virtual tours into one unified, contextual experience for all global...

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Target

2010 – Guest Services Redesign: Led UX research, concepting and long-term strategic roadmap on how to best provide help for Target’s guests online by beginning with the following two...

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Cars.com

2009 – iPhone App: Helped drive iPhone application launch through conducting user research, concept design and usability testing. The result was a straightforward app focused on vehicle...

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HoodFind

2007 – 2008 My second startup, HoodFind offered a new approach to local discovery that set out to answer the question “what are the best things local businesses are offering today?” Finds...

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LeapLoan

2006 - My first software startup, LeapLoan was an unbiased mortgage tutorial that pulled real-time interest rate, credit and regulation data to recommend actionable solutions specific to the needs of...

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Dooba

2004 - Although technically my first startup, I was so clueless about the proper way to execute the idea that it’s hard for me to label it as such now despite my countless hours of effort....

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