This is the personal website of Ara Jon Berberian. Thanks for stopping by. In addition to my bio page, there are a few categories of content on this site; some serious, some wacky, but all good. In many ways this site is simply a means to express the belief that the journey is the reward. And if it’s not, I’m in trouble.
Work I’ve recently done for major brands in experience design consulting, multi-channel digital strategy and interactive brand management. You’ll also find various startups and special projects I’ve dived into over the years.
A takeoff on the famous design firm Ideo, this is my personal collection of product and service designs I’ve encountered that are either head-scratching or just plain bad.
Stuff on my mind, mostly with a reflective, critical or aspirational bent.
T-shirts, schwag and an occasional box of stale Peeps ®.