Contact
About
This is the personal website of Ara Jon Berberian. Thanks for stopping by. In addition to my bio page, there are a few categories of content on this site; some serious, some wacky, but all good. In many ways this site is simply a means to express the belief that the journey is the reward. And if it’s not, I’m in trouble.
Portfolio
Work I’ve recently done for major brands in experience design consulting, multi-channel digital strategy and interactive brand management. You’ll also find various startups and special projects I’ve dived into over the years.
NoIdeo
A takeoff on the famous design firm Ideo, this is my personal collection of product and service designs I’ve encountered that are either head-scratching or just plain bad.
Blog
Stuff on my mind, mostly with a reflective, critical or aspirational bent.
Store
T-shirts, schwag and an occasional box of stale Peeps ®.