Jan07

Memory = Loyalty = Sales

There’s a cashier at Dunkin’ Donuts at the Madison and Wabash store in Chicago that will remember whatever coffee you last ordered for when you come in next time, even weeks later. ...

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The True Berberia
Dec27

The True Berberia

Our family home in metro Detroit since 1952. A source of many dreams…and a few pains.

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May06

Hell on Earth

So a version of Edvard Munch’s “The Scream” sold at auction this past week for $119.9 million. The highest closing price of any piece of art to date. I’ve always loved the...

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Cars.com

2009 – iPhone App: Helped drive iPhone application launch through conducting user research, concept design and usability testing. The result was a straightforward app focused on vehicle...

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Illinois Lottery

2012 – Digital Gaming Experience: Drove UX research, transactional optimization and wireframing for the first website nationwide offering the ability to easily play lottery games online,...

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Hyatt

2010 – Multimedia Redesign: Led the development of a design system that would seamlessly integrate photos, videos and virtual tours into one unified, contextual experience for all global...

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Target

2010 – Guest Services Redesign: Led UX research, concepting and long-term strategic roadmap on how to best provide help for Target’s guests online by beginning with the following two...

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Sonepar

2012 – Responsive Mobile E-commerce Design: Led mobile e-commerce research and design for the world’s largest supplier of electrical products. For further details, please ask for the...

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Dooba

2004 - Although technically my first startup, I was so clueless about the proper way to execute the idea that it’s hard for me to label it as such now despite my countless hours of effort....

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LeapLoan

2006 - My first software startup, LeapLoan was an unbiased mortgage tutorial that pulls real-time interest rate, credit and regulation data to recommend actionable solutions specific to the needs of...

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Kellogg’s

2011 – Interactive Playbook: The challenge was to provide a global website interactive strategy that would address the needs of 15 distinct brands spread across 180 countries with countless...

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Chrysler

2011 – Uconnect Infotainment Systems: How do you effectively brand, explain and differentiate a product that’s also a service, has 6 distinct core features through 11 unique systems and...

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